The processes of decentralization have shaped the overall vector of rural development through the establishment of the foundations of the inclusive approach, the practice of public administration and administration, as well as the enhancement of the community's internal capacity, self-development and selfsustainability. The aim of the article is to substantiate the prospects entrepreneurship and public administration development in rural areas in the context of decentralization. Objects of the study are: 1) consideration of the state, problems and trends of rural areas; 2) justification of mechanisms to enhance the processes of self-development and independence of territorial communities through the mechanism of social entrepreneurship and public administration. The research methodology is based on structural and logical design, system studies and synergetic analysis. Changing technological approaches in the system of public administration as a result of the latter's inability to prevent stagnation and focus on socio-environmental priorities of the country's development in the conditions of globalization intensified political processes in the regions through the activities of political parties and public organizations as bodies of public administration of territories. Participation of the process of development of the strategy of development of territorial communities gives an opportunity not only to increase the level of efficiency of management decisions, to expand the range of their influence (in particular, in the areas of ecologization of life, to develop start-ups, including among young people, spreading the practice of organic production, permaculture design, non-waste life, raising efficiency of the energy sector), but also contributes to the growing interest of members of society in implementing programs of development and enhancement of the social consciousness which in turn ensures the stability of the position areas as industrial and social activities. The emergence of family homestead and family homestead settlements has become the mechanism of sustainable development of the public sector on an ideological basis, which combines the responsibility and cooperation of individuals, representatives of state authorities and local self-government, including through the practice of public administration, empowerment of the population for decision-making and implementation of initiatives, improvement mechanisms of planning, coordination and financing of real changes, in particular on the basis of project and process approaches

Keywords: rural development, sustainable development, public management and administration, process management, greening of life, social entrepreneurship, family homestead