IMPACT OF COMPETITIVE ENVIRONMENT COMPONENTS ON MANAGEMENT OF RURAL INNOVATIVE DEVELOPMENT

The scientific article has underlined the key meaning of rural territories for Ukrainian economy. It has also emphasized the importance of development and implementation in these territories. The research has proved the significance of a competitive environment for management processes of rural territories development in the country based on innovations. The essence of the term “competitive environment of innovative development management of rural territories” has been formulated. The article has provided main components of a competitive environment of rural territories innovative development management, which include a competitive environment of rural territories; a competitive environment of business units operating in the rural territories; and a competitive environment of households operating in the rural territories. Within the research of a competitive environment of rural territories, the data have distinguished the following elements: other rural territories; state power institutes; foreign agents; business units and households operating in such territories. Describing a competitive environment of rural business units, the research has identified such components as competitors; suppliers; consumers; state and local authorities. The rural households include the following elements: suppliers; other households; consumers of resources; state and local authorities. The research has developed and suggested the estimation methodology for the influence of a competitive environment on management of innovative development of rural territories, which allows to calculate the integral index of this influence and to make the relevant conclusions. In addition, the research has evaluated the influence of a competitive environment on management of Ukrainian rural territories development based on innovations. It has allowed making the following conclusion: such an influence is a negative phenomenon with a tendency to a critically negative one