IDIVERSIFICATION APPROACH TO CUSTOMER-ORIENTED MANAGEMENT OF HOTEL AND RESTAURANT BUSINESSES

The relevance of the study of diversification approach to customeroriented management of the hotel and restaurant businesses is caused by the need to find areas of business management in the context of deepening economic crisis. The hotel and restaurant business in Ukraine has been in a crisis plateau for a long time,...

THE USE OF B2B AND B2C E-COMMERCE MODELS AS A TOOL OF ANTI-CRISIS MANAGEMENT OF INDUSTRIAL ENTERPRISES

E-commerce, which covers all types of trade via the Internet, has become a promising area for modern interactive business in a highly competitive environment. The use of B2B (Business-to-Business) and B2C (Business-to-Consumer) e-commerce models is extremely important for crisis-free development of business entities. T...

РERSONNEL SAFETY OF AGRICULTURAL ENTERPRISES OF UKRAINE: ASSESSMENT AND DIRECTIONS OF PROVISION

The assessment of personal security was made with the results of the analysis of the development, provision, application, and incentivisation of personnel of agricultural enterprises in Ukraine. The purpose of this study is to clarify the theoretical and methodological approaches to personnel security assessment in agr...

ACCOUNTING AND ANALYTICAL ASPECTS OF THE EFFICIENCY OF USING EQUITY

Equity plays an important role in the activities of the enterprise because it constitutes an important element of its financial security. Accounting is an integral tool for the development of equity of the enterprise, because its organisation depends on the degree of efficiency of capital management. The study investig...

IMPLEMENTATION OF THE COOPERATIVE MARKETING PARADIGM IN THE FARMING ACTIVITY

The globalisation of Ukrainian economy, the distribution of land resources, the diversity of commodity producers and the radical breakdown of property relations have significantly affected the agricultural sector and production volumes. The development of farming in such conditions is accompanied by a set of financial,...